BAW Egypt is brought to market by Sky Holding and El Rizk group , names with a combined history of automotive trust spanning back to the 1980s.
Choosing a car brand isn’t just about the vehicle , it’s about who stands behind it once you’ve driven it home. BAW Egypt is backed by a partnership network built from established, recognizable names in the Egyptian automotive industry: Sky Holding, a diversified investment group spanning finance, leasing, automotive retail, and after-sales service since 1986; and El Rizk group, the leading multi-brand dealer and service provider across Alexandria, the North Coast, and Matrouh since 1985.
Together, this network gives BAW Egypt something a new brand cannot manufacture on its own: decades of proven local experience in sales, service, and customer trust.
Sky Holding is a diversified investment group operating across eight business lines, spanning automotive sales and service, finance, leasing, insurance, mobility, and business services. The group’s vision is to become a full-fledged financial and non-financial investment group, built on a mission of developing people, enabling business expansion, and elevating technological capability across every business line it operates.
The group’s roots trace back to 1986, when its journey began in automotive after-sales service and grew, year by year, into the multi-sector group it is today. That early focus on consistent, high-quality service set the standard for everything Sky Holding has built since, expanding from a single service center into a network spanning automotive retail, finance, leasing, insurance, mobility, and more.
For BAW Egypt, this network means access to a group with established financial strength, leasing infrastructure, and nearly four decades of proof that this kind of service standard can be delivered and sustained in the Egyptian market.
Our journey began with GAS, the authorized representative of Mercedes-Benz in Egypt, establishing one of the country’s largest and most trusted after-sales service centers.
We expanded our automotive footprint with the launch of B Auto, delivering an exceptional car-buying experience to customers across Egypt.
We entered the insurance sector, providing tailored risk management solutions designed to protect our clients’ assets and interests.
Strengthening our automotive ecosystem, Sky Finance enabled thousands of customers to achieve vehicle ownership through accessible and flexible financing solutions.
We diversified our financial services portfolio by offering competitive leasing and financing solutions that support business growth and enhance liquidity.
Established as a strategic mobility partner, B Rental delivers premium leasing and flexible transportation solutions tailored to the evolving needs of corporate and individual clients.
Recognizing that customer experience is at the core of sustainable growth, we launched Sky CX to enhance every interaction and strengthen customer relationships across our businesses.
We expanded into marketing and communications with the launch of Jupiter, our hub for strategic thinking, creative storytelling, and brand growth.
Entering the luxury real estate sector, Strada Properties redefined the property experience by delivering exceptional opportunities, strategic value, and community developments.
Driving innovation in micro mobility, Strada Motors delivers sustainable, technology-driven electric mobility solutions designed for the modern consumer.
El Rizk Group is the largest company specializing in the sale and maintenance of cars across Alexandria, the North Coast, and Matrouh. What began in 1985 as a dealership for Lada grew into one of the most trusted names in Egyptian automotive retail , becoming the first authorized distributor for Toyota in Alexandria in 1991, and the city’s first authorized 3S dealer (Sales, Service, Spare Parts) for Toyota in 1998.
As the Egyptian market developed, El Rizk expanded its distribution and maintenance network to include Daihatsu, Mitsubishi, Subaru, and Geely, turning its service center in Alexandria’s Ameriya district into one of the most recognized in the region. The company went on to become an authorized distributor for Skoda, Hyundai, and Brilliance, and built a multi-brand showroom network across Alexandria, the North Coast, and Matrouh between 2012 and 2021.
Today, El Rizk continues to expand its after-sales business, finance offering, and used car operations , four decades after first opening its doors. For BAW Egypt, El Rizk brings unmatched regional depth across Alexandria, the North Coast, and Matrouh, with a track record of building lasting customer trust one brand at a time.
El Rizk starts its auto business as a dealer for Lada.
Becomes the first authorized distributor for Toyota in Alexandria.
Becomes the first authorized 3S dealer (Sales, Service, Spare Parts) for Toyota in Alexandria.
Becomes the authorized 3S dealer for Daihatsu in Alexandria.
Becomes the authorized 3S dealer for Mitsubishi in Alexandria.
Expands the retail business with multi-brand showrooms, adding new brands across two phases.
Becomes the first authorized 3S dealer for Subaru in Alexandria.
Expands the multi-brand showroom network with additional new brands.
Focuses on expanding after-sales operations, entering the finance sector, and growing its used car business.
When you buy a BAW vehicle in Egypt, you’re not relying on a brand-new company with no track record. You’re backed by a network that has spent decades earning the trust of Egyptian drivers , through Sky Holding’s financial, operational, and automotive service strength, and El Rizk’s four decades of multi-brand retail leadership in Alexandria, the North Coast, and Matrouh.
This is what stands behind your warranty, your service appointment, and your spare parts , real companies, with real history, fully invested in BAW’s success in Egypt.
